Creating and sustaining trusted customers became progressively significant in latest decades for businesses to maintain their success. Because of this, numerous businesses have changed their goods, services, and interior processes. However, know-how displays that association journals have not altered to contemplate the expanded focus on clientele loyalty. Contemporary association journals gaze the identical as they did before the significance of clientele commitment increased (Homans 1991). While custom was significant in the community that was the setting for Fiddler on the Roof, an association journal that conforms to the custom for association journals does not assist to advancing clientele loyalty.