MOBILE SOLUTIONS

Mobile Solutions



Empower your Business with BlackBerry and Mobile Solutions from Etisalat

Introduction

Etisalat is a Telecom Major with its presence in the Middle East and African regions. Across UAE, they provide telephone, TV and Internet services, and much more for the businesses. They are increasingly present in international markets. Their customers enjoy the latest services and technologies, as well as a choice of great entertainment.

For the empowerment of businesses, Etisalat offers various BlackBerry and Mobile Solutions applications for the corporate world leaders.

Discussion

Of all the mobile platforms there's none more synonymous with the world of business than Blackberry. Developed by Research In Motion (RIM), the Blackberry platform won many fans early on as it was the first device to offer push email. Instead of user shaving to regularly check for new emails, the Blackberry system alerts the user as soon an email arrives.

RIM

Research in motion is a global leader in mobile communication industry whose line of business is mobile product manufacturing and marketing to end users. The Company's trademark product is BlackBerry smart phone recently introduced in the market which has revolutionized the mobile communication industry it has integrated applications benefits that the current Smartphone in the market cannot achieve (Mazutis, 2008).

Mobile communication industry is very competitive and requires company's engaged in this line of business to be very innovative not to mention a solid operating capital. On the other hand the industry also offers equally impressive rewards in terms of profit and market size since telecommunication is one of the fastest growing industries all over the world. For a company such as Research in Motion it is very essential to produce unique mobile phones applications that provides it with the competitive edge necessary in this market, it has therefore dedicates numerous amount in it research and development section and recruited the best and most skilled engineers in its facilities which is the driving force of the company, coupled with the experience and knowledge of it human resource. Both of which are vital in its success (Mazutis, 2008).

The competitive attractions of Research in Motion company is in its unique BlackBerry product that offers user benefits not yet present among similar products in the market, it enables push email, using secure encryption software that is an important feature in information handling. Therefore the existing forces that provide advantage to the company are the lack of threats in product substitute BlackBerry Smartphone and low competition from competing products of other companies (Mazutis, 2008).

The major unique advantages that Research in motion company have is in it area of Research and Development department that was instrumental in developing the first world class mobile product with software and hardware applications never before available in the market, and which continuously keeps on improving the current applications in its BlackBerry. These achievements can be attributed to the company very engineers and the fact that the company had adequate financial resources at its disposal. This is certainly one of the reasons the company has managed to be at the ...