Mobile Phones and Networks

Mobile Phones and Networks

Executive Summary

This paper is all about the use of cellular phones with the different options and different packages in Australia, which packages are more convenient with which cellular phone this has been concluded after taking the interview of the external epidemics the analysis and comparison is made, which option is more cheapest and like by the public and what are the reasons behind their liking. In today's world, the android technology replaced the older cellular system and the public is more concentrated with the android cellular phones with the unique features, respect to the economics and development is concerned the peoples are more specific to the use of cellular networks with the cheaper packages, but there are various kinds of individuals. They have difference of opinion according to their class to which they belong. Classes like businessman, salaried person, youth and household wives have different perceptions about the usage of mobile. The analysis based on the likings of each of these classes and the marketer perception is equally important to know the people's behavior as well and the it is totally depends on the marketer to which cell phone and which of the package will he be more like to sell to the public.

Executive Summary1

1.0 Introduction4

2.0 Mobile phones4

2. Nokia5

3. Apple5

4. BlackBerry6

5. Sony6

6. HTC6

Mobile phone networks7

Telstra7

2.0 Vodafone7

2.1 Package Analysis8

2.3 Android vs. Windows phones8

2.4 Samsung SIII and Optus $29

3.0 Research Conducted10

3.1 Number 110

3.2 Number 211

3.3 Number 311

4.0 Research Findings12

4.1 Analysis12

4.2 Motivational and Value Aspects13

5.0 Recommendations14

5.1 Marketer Analysis15

5.2 Consumer`s Learning And Memory15

References16

1.0 Introduction

This paper and study will discuss about the mutual effects of the cellular phones with the different packages and the public perception about the likeness of the cellular phones with the different packages. In this paper the brief evaluation and analysis is made on behalf of the public interview of different classes, and different opinions. And the paper contains the unique method of selling by the marketer.

2.0 Mobile phones

1. Samsung

One of the best mobile phone in the world rewards as the biggest brand of 2012, the Korean company founded in 1938. Samsung gadgets are available throughout the world, the company Owner “Lee Byung Chull” wand to discriminate the other cellular companies and their mobiles in the world by their technology and the strength. They offer the best quality products and services by which they are leading in the world. Samsung holds the maximum market share in the world by their continuously innovations and the production of best featured quality products. The design of their phones is very much different from others and the technology they use is the biggest their strength. Samsung is known worldwide by their creativity features in color picture display in LCD and LED televisions. They have now achieved the optimum number of market share in 2013 by their use of android phone Samsung SIII. Samsung is growing rapidly and penetrating in the world market in ASIA, AUSTRALIAN and Europe as well.

2. Nokia

The 2nd largest cellular company in the world by their market share, revenue and ...