MOBILE COMPUTING IN BUSINESS STRATEGY

Mobile Computing In Business Strategy

Mobile Computing In the Business Strategy

Introduction

In many works of science fiction is common to find characters that use certain devices at the touch of a button the transported through the air at great speed, drive belts species. Open and close the garage door, send food to the oven and to have a mechanical dog brings the slippers Cundo arrive from work and all with the use of technology that each author of science fiction happens in a certain way.

Information technology integration in organizations is providing new ways of doing business and are aware that computers are tools of change in the implementation of its activities, and that minimize time, improve data integrity. To avoid redundancy in their data and generate information that meets the expectations of different users, which is why companies purchase hardware and software that allows them to work smarter.

There are companies engaged in selling the hardware and software you need those. However, the definition of business strategies oriented towards business processes and often neglected the competitive advantage that can be generated from the study of environment and competition. The competitive advantage of business is the particular characterization of the strategies that have a business or sector to increase its market share even if they have many competitors.

Discussion and Analysis

Communication today is very easy, because the devices and gadgets, the technology of production. From the observation that, indeed, almost every person, even at the age of elementary grader already has a mobile phone, mobile marketing solutions are no longer looked upon by business owners. In addition, the use of such solutions can be shared interactive relationship between the seller and the buyer, such as the transmission of the message personalized. Now the importance of this personal touch in itself is that it creates a bond between the two, which may lead to more confident and patronizing, and a steady stream of customers, A company can develop gradually. There are many advantages in the mobile campaign can cause, both for the good customer and even the seller. The former may get first dibs on what's happening, what's new and what to look out for the best resources and promotions. On the other hand, the latter can control the intensity of their updates, knowing that the tool used for such a campaign is direct and has a large impact on consumers. It is a fact that most of those who can benefit from this information can benefit from this strategy. However, for those who are the target market and are not interested, unsubscribing is the best solution (B'Far, 2010).

The Potential Applications

Mobile computing is rapidly becoming essential for many organizations to remain competitive. Retail stores must now accommodate the technology preferences of tech-savvy consumers that want to shop and compare prices from their smart phones and tablets. These sophisticated consumers find product information, promotions and prices from competing stores by scanning UPC codes when they are at the ...