MIS ASSIGNMENT

MIS ASSIGNMENT

MIS ASSIGNMENT

Introduction

The organization under discussion is Kraft Foods, which is a manufacturer of food items especially the ones used in breakfast. The Company considers its founding date of the establishment of the cheese business selling wholesale, created by James L. Kraft in Chicago in 1903. In 2000, Kraft had its business around the world except Europe.

Strategic Role

Mission/Vision

Kraft Foods wants to be for them the "Preferred Partner" by establishing relationships with them honest, stable and lasting, fulfilling the commitments undertaken strictly in terms of service and quality so that products reach shelves in excellent condition and supports through advertising and promotions that make them more attractive to consumers.

Goals

Stand our customers, we dedicate our efforts over many years to listen to our consumers to improve our products every day anticipating and adapting to their tastes and needs. 

We want to be the company that best knows / understands the consumer, that better respond to new trends and consumer concerns. 

Our reputation and strength are form the basis for excellent quality products that offer the consumer the confidence these days is demanding.

PESTLE Analysis

Legal or the Political Aspects

A part will not be adept to gain achievement, nutritional status and believe if it will not address lawful and civic part as part of their strategy (Corey, Raymond & Star, 1971, pp 93 - 103). Political and compliant parts encompass the desires of the part to pursue the granted principles and guidelines of the government in alignment to be advised as lawful and certified enterprise sector (Abell, Derek & Hammond, 1979, pp 100 - 102).

Economic Aspects

It is significant that an ineluctable part should furthermore give sufficient vigilance to its financial stability for “Kraft Foods”. The banking aim of able commerce is like an axis in which other objectives or goals are revolving. The monetary component engages the context in which commerce pertains, i.e. the configuration of the affray in which a part functions the hardworking demand of the goods, general financial status of the territory or district, situation in relative with other commerce, and the position of the asset markets (Hisrich , Peters & Shepherd , 2005, pp 213 - 216).

Socio-cultural Sector

Society and heritage is a significant component that should be granted focus by any enterprise, expressly those who are functioning in the international arena. It is significant that Kraft Food functions in compliance with the communal schemes in alignment to gain good status and productive public image (Copeland, 1920, pp 130 - 133).

Technological Aspects

The complexities of accomplishing enterprise achievement through expanded effectiveness, effectiveness and competitiveness, blended with innovative submissions of up to date expertise is the way Kraft Foods functions. The strategic planning pertaining to the marketing allows Kraft Foods with a proper logical and the methodical procedure that builds up effective strategies of marketing (Hisrich , Peters & Shepherd , 2005, pp 213 - 216).

SWOT Analysis

Strengths

Smart area of the market share leader

Strong brand equity

Unique products

Weakness

Not fair focus on the international market

Products offered are not well-known as the business just started

The prices of other local dishes are far lower than the Kraft Foods

Opportunities

Expected addition of the ...