Midterm Examination

Essay Question- Commodification

Commodification of everything refers to attaching monetary value to products, services, ideas, and other things. This phenomenon has inclined a multitude of businesses to be benefited by this innovative idea of the century. Various news channels cover different amusing news around the world, and they sell this information in the form of television ratings (www.watch.thecomedynetwork). Various sports events throughout the world are marketed like products. These events have become a commodity, and it has created a value with it. The advertising agencies provide creative ideas to the companies, and in turn, they get monetary returns. These ideas have ...