MICROSOFT ANALYSIS

Microsoft Analysis

Microsoft Analysis

Introduction

The main purpose of this paper is to conduct the analysis of Microsoft Company. The paper identifies the strategic group analysis, comparative performance analysis, resource identification and capabilities analysis and the competition analysis of Microsoft with Apple Inc. Thu, the analysis of Microsoft's capabilities and resources can be very helpful in identifying the strengths of the company.

Strategic Group Analysis

The strategy of the organization is the concept of existence, expressed and implemented by senior management. Adam Smith in his book The Wealth of Nations (1776) tried to express the relationship of organization and society in different ways: You cannot be attributed to the goodwill of the baker or grocer that it prepares us to dinner, and he does it solely for his own interest in the present case. Managers of companies today do not express this idea in terms of the relationship between a single buyer and a single grocer, and pose the problem of the relation to the company as a public organization to the general public (Andrew 1992 169). Attitude of the company as a public organization to society in general and the formation of the desired positive response is a strategic goal. Such a representation of the structure of the Microsoft's goals shows the extent to which objectives pursued at a higher level affect the goal of lower levels. The above situation chosen for the Microsoft's analysis in order to show how the organization's top management sets the goals and strategies of the organization, as the strategy is influenced by internal and external factors of how the formulated strategy is embodied in the life of the Microsoft. The strategic group analysis of Microsoft shows that the company is doing very well in terms of its strategies. Microsoft has achieved the higher sales and revenue as a result of its effectively developed strategies. The strategic group analysis of Microsoft reveals that the company is mainly focusing on providing the best quality products which can result in increased customer satisfaction and higher revenue (William 1997 187). Therefore, the increased customer satisfaction is the biggest reason of customer's retention and success of Microsoft.

Comparative performance analysis

The comparative performance analysis of Microsoft incorporation reveals that the competition in the information technology sector is very high. The number of new entrants in the information technology is increasing day by day. Therefore, it is very important for Microsoft to maintain its position and become a leader in the information technology industry. In order to increase its performance and gain the competitive edge, Microsoft mainly focuses on its competitive strategies. Microsoft is well aware that the customers are not reluctant to pay a great amount; all they need is the high quality products. This is the reason why Microsoft mainly focuses on improving the quality of its products and services. Microsoft also believes on the importance of innovation in the information technology products. Microsoft is aware that the customers in the information technology industry mainly demand the innovations in combination with the ...