The advertising strategies of the company have to be changed now. The company is lacking behind in this area and other companies such as Apple and Google are taking over the market. Currently a huge market share is held by Google and this is the reason that the company should take care that it regains the market share. It will have to make sure that it develops marketing strategies that are in line with the objectives of the company. The following marketing strategies will help the company in making sure that they perform in the best possible manner ...