Professional football has been radically transformed in the UK during the 1990sand Premiership league take place at nearly the same time. After almost ten years, the professional football marketing became a big business. In the 1997/98 football season, the Premier league got benefits over 100 million. Therefore, this article introduces an initial indication of how the two Premiership football clubs (Liverpool and Everton) situated in Merseyside are linked into the local economy (Mason p 12). This article is divided into four sections; the first section is the consideration of the relevance of professional football to the local economy. The second part of this article looks specifically at the role of Everton and Liverpool in the Merseyside economy. The third section considers the effects of Premiership football on an urban economy. Finally, a number of points are raised concerning the need for further research and policy development that Premiership football is a range of economic growth that should be seriously considered as a segment for local economic development.
Methodology
Most sciences have their own specific methods. Methodology is the study and knowledge of method, to use a specific method to determine results, and it connotes a set of rules and procedures to guide research and against which its claim can be evaluated. (Miller and Brewer, 2003) In this article, the data was collected through secondary date collection and structured interviews.
Secondary data collection
Secondary data collection seems to be a great deal of data about organizations can be found in existing records. It is also advisable to determine whether you can answer your research question with data previously collected by other researchers.
Different researchers have generated a variety of classifications for secondary data. (Babbie p 63) created three main subgroups of secondary data: documentary data, survey-based data, those compiled from multiple sources. In this essay, the authors used survey-based data.
The main advantage of using secondary data in this article is the enormous saving in resources, in particular authors' time and money. In general, it is much less expensive to use this secondary data than to collect the data oneself. Consequently, the researchers may be able to have more time to think about theoretical aims and substantive issues, and subsequently spend more time and effort analyzing and interpreting the data. Secondly, it can be useful to compare data that have collected with secondary data. This means that can place researchers own findings within a more ...