MESURING SOCIAL MEDIA EFFECTIVNESS ON PURCHISING DECISION IN THE AUTOMOTIVE INDUSTRY IN KUWAIT: AN EXAMINATION OF “BMW” AUTOMOTIVE COMPANY - KUWAIT

 

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CHAPTER 2: LITERATURE REVIEW

2.4 Customers Buying Behaviors

At the present time, as people affords to have their own car, so this lead to high car demands. Posses a good job and have a stable income are the factors enables a customer interested to buy car. Moreover, having own car is one of the investments, as the car can be sold or trade-in in the future. Therefore, the low and reasonable loan rate offered by banks also encourages people to purchase their desired ...