In the current scenario, the business world is going through various dynamics. The executives in leading these businesses are well aware of the market trends, as it is a necessity for the successful achievement of the business objectives. An interview was conducted by six executives from the energy industry: “John Gibson, Neville Henry, David Johnson, John Olson, Matt Simmons and Tom Fry”, related to the industrial trends (YouTube, 2007). The assignment is based on the interviews conducted by these executive and their thoughts on the energy trends.