MEMO

To:

From:

Date: 9/3/2012

Subject:Choosing the Right Car

Message:

To highlight and identify the kind of problems and situations associated with choosing the right car for your product, it becomes relatively difficult for a consumer to analyze the kind of car that a consumer should purchase, depending upon the kind of income bracket they may belong. Below is a little brief analysis regarding the kind of choices consumers can make while purchasing a car.

Purpose and Method

The basic motivation behind undertaking this report was to analyze the trends of car purchase and identifying those factors, tend lead to the purchase of cars and automobiles by consumers. With a brief understanding and comprehension of the kind of features consumers opt for during car purchase, it would become easier for us to analyze which car has progressed in fulfilling their promise and maintained long-term customer satisfaction.

Suggestions for Choosing the Right Car

Now there are many factors upon which customers choose their relevant product or service. However, in the case of the cars that we have, there are ample efforts that could be taken into consideration.

Findings

Three major brands have come into light with the discussion and research done in the area.

These include Toyota Corolla, Toyota Land Cruiser and Porsche. We shall primarily describe and define each name in terms of their offering. Toyota Corolla positions itself as 'a car that fulfills basic necessities'. With research done, it has been excerpted and suggested that the people who wish to fulfill their basic necessities tend to make way for purchasing Toyota Corolla, under a budget. The Corolla comes in four varieties for 2010: the CE (starting at $15,260), LE and S, equipped with a 1.8-litre DOHC four-cylinder engine and the over-achieving XRS, sporting a 2.4-litre, DOHC four-cylinder (Gail, 2007). Built on the same platform as the previous model, it ...