Memo: Mobile Manufacturing, Inc.

Memo: Mobile Manufacturing, Inc.

TO: Michelle Dietrich, President of Mobile Manufacturing, Inc.

FROM: ________, Marketing Analyst

April 21, 2013

SUBJECT: Target Market for Mobile Manufacturing, Inc. - Third-floor Window

Through market analysis and research has been conducted to identify the suitable target market for Mobile Manufacturing, Inc. (MM) to launch its new product Third-floor Window. Findings of the survey have made it perceptible that MM need to study and understand the trends, behaviors and style of the target customers. Nowadays, market is highly competitive, and customers have diverse psychographic characteristics and behavioral characteristics across geographical boundaries. Hence, it is essential to study ...