MEMO LINK TELECOM

Memo Link Telecom



Memo Link Telecom

Introduction

The report's objectives are to help the Senior Managers of Memo Link Telecom who are not communication expert to understand the theories, and their relevance for their industry for a communication program. As an external expert, I have pointed out that early contemporary strategy theorists and practitioners focused on an outside-in perspective on strategy; they gave most attention to the role and importance of the factors that were external to the firm. Senior manager of Memo Link Telecom, thus, focused on the analysis and interpretation of the environment and the industry that the firm was operating. The assumption was that the profitability of a firm is a result of the structure of its markets and die firm's ability to position itself successfully within its competitive environment.

While today, we know that there are many firm-internal aspects that strategists consider when doing strategies. The understanding of the business environment that corporations and other organizations compete in remains a central aspect of a strategist's work. This business environment can he conceived of in many ways: as an industry, an ecosystem, a field, an economy, or it may be thought of in terms of structural aspects such as market, institutional and legal structures. Firms face vigorous competition in most environments, but they also how to manage supplier and buyer relationships. Competition with other firms referred to in terms of horizontal relations while the management of suppliers and buyers referred to as vertical relationships. Working out how to shape these relationships successful) and how to respond to competitive moves. It is an important and integral part of strategic management. The theories discussed in this chapter reflect these basic ideas. They derive from a subfield known as industrial organization that has developed in economics.

Memo Link Telecom

Worldwide, the telecommunications industry, is changing, or it may be more rapidly than any other industry. Perhaps the most revolutionary of the changes in the telecom sector is 'convergence'. This describes the interweaving of broadcast, telecommunications and electronic media, and their delivery through a single modality, whether by telephone wire, by cable or even wireless. The opportunities and risks driven by convergence are enormous and have led to great shake-ups in all areas of the communications industry. Convergence, in turn, has been driven by technological advances, Including but not restricted to the development of the Internet, wireless telecommunications and satellite broadcasting. Mobile telephony took off in the late 1990s. An early response to expanding communications opportunities was a dramatic bidding war for mobile telephone operator licenses and networks, which were seen as tremendous revenue generators.

Memo Link Telecom owned by Houston Cellular Telephone Company, with its reputation for innovation in both technology and marketing. This type of merger is becoming increasingly common, and we expect to see many more in the coming months. The big old incumbents forced to form partnerships with the emerging new players in order to stay ahead of the pack, said telecom veteran Gary ...