MEGA EVENTS

Impacts and Issues Relevant to Sporting Mega Events

[Name of the Institute]

Impacts and Issues Relevant to Sporting Mega Events

Introduction

Mega sporting events have helped in enhancing a country's revenue stream to a significant level. This has ultimately become the primary reason for promoting mega sporting events as it significantly enhances the opportunity of economic return through tourism, infrastructural development and job creation etc. (Griesback, J. 2013)[i]. However, other side of the picture is highly daunting and depressing as organisers of mega sporting events are continuously confronted with several issues. These issues range from cost overruns to social problems. This ultimately encourages asking questions like: whose interests are these mega sporting events serving and how? This question has become critically important to be analysed because of the fact that these events are taking places at the expense of organisers. Furthermore, host countries are provided with several opportunities to enhance its overall economic growth, but it seems that host countries have focused entirely upon short-term profits rather than creating a long-lasting social legacy.

The burden and issues faced by organisers during stages of the total event management process is to remain the highlight of this study. The foremost objective of this study is to evaluate the issues and impacts relevant to sporting mega events. This study encompasses the identification and history of event management along with its types. Furthermore, the most dominant mega sporting event (i.e. Commonwealth Games) is briefly elaborated with an aim of providing an overview of this particular event. This study also encompasses several issues which organiser faces during stages of event management process are provided. In the end, some recommendations are provided to ensure successful 2014 Commonwealth Games and 2014 Winter Olympics.

Event Identification

In the literature, Event management is tends to be defined as the capability and control of the process of purpose, people and place. It also are ' Happening with objectives', objectives include the whole progress of the event, the financial of the event, the profit of event, building blocks of the event and so on. Objectives are consists of purpose, people and place. Purpose means the objectives of community, contact, cultural, commercial, celebration ceremonial, complete, creative, festival, function, fashion, fair and so on. People refer to the objectives of citizens, customers, competitors, contestants, clients, company, comrades, colleagues, family, friends and companionship. The place means objectives such as cities, country, continent, calendar, capital city, civic, cosmos, field, final and first (Raj, Walters & Rashid 2009).

In the literature event and festivals have been tended to be a significant function with society, providing a chance to share culture and celebrate with people. For example Christmas and Easter, Kings and Leaders arrange events as a way to show or controlling the public in the seventeenth and eighteenth centuries (Raj, Walters & Rashid 2009).

Raj, Walters& Rashid (2009) in the book event management define modern events is aspect of how many stakeholders involved, how ranging from social festivals to supporting events. They also states that events can divide into eight type which are Religious ...