MedMira Case

MedMira Case

What changes in the macro or general environment have made it possible for MedMira to contemplate launching an OTC product in the US?

Launching an OTC product in the United States is not easy. The company has to make sure that it has done proper research and has found the proper advantages and disadvantages of launching a product in the over-the-counter market. With the increase in the HIV/AIDS cases, it was necessary that action is taken to overcome the problem so that the lives of the people are saved. The change in the general environment such as the change in ...