Mediterranean Cuisine

Mediterranean Cuisine1

Mission of Mediterranean Cuisine1

Executive Summary2

Growth Statement3

Company Ownership3

Company Location3

Mediterranean Cuisine Restaurant Overview3

Operation and Development5

Market Analysis7

Target Customers7

Market Demand9

Industry Analysis9

Bargaining Power of Buyers10

Bargaining Power of Suppliers10

Threat of Substitutes11

Threat of New Entrants11

Rivalry in Existing Competitors12

Competitive Comparison12

Financial Highlights12

Start-up summary13

Financial indicators14

Revenue forecast15

Breakeven analysis16

Cash flow forecast25

Projected income statement28

Balance sheet projection31

Sensitivity analysis31

References33

Mediterranean Cuisine

Mission of Mediterranean Cuisine

Mediterranean Cuisine is aimed to provide healthy eating solutions in order to help people around Connecticut; United States of America eat and live better. Making the lives of people healthy along with providing them an opportunity to enjoy the delicious Mediterranean Cuisine is the ultimate mission of the organization. In order to become able to fulfill its mission time and again; the Mediterranean Cuisine is extremely focused towards providing customer satisfaction and establishing long run relationships with them. At Mediterranean Cuisine we are in a quest to produce and deliver the superior service and food items to our end customers.

Executive Summary

Opening up a new restaurant in Connecticut; United States of America is an easy task to do. There are many incentives in starting up a new restaurant like minimal investment requirements. This paper provides a detailed business plan related to the opening of a new restaurant which offers Mediterranean Cuisine. Mediterranean Cuisine is gaining popularity in Connecticut; United States of America mainly because of its health benefits. As we all are aware of the fact that the cuisine of United States of America typically revolves around fast food and convenience foods. Such food solutions are increasing the rate of different diseases like cancer in United States of America. The statistics related to negative impact of fast food over the health has urged the people of United States of America to switch their eating habits to more healthy ones. Therefore, Mediterranean Cuisine attempts to capture the market by providing them a mix of Turkish, Lebanese and Syrian dishes which are healthy in comparison to the fast food and convenience foods. This particular paper highlights the operation and development of the restaurant. Market analysis remains one of the most important aspects in relation to start a new business; therefore, the paper focuses a lot over the market analysis. Further, marketing identity, development team summary and financial highlights including projected profit and loss, balance sheet and cash flows are highlighted in the paper. Overall, the purpose of this paper is to provide an underlying analysis of all the important aspects which need to be focused while starting up a new business.

Growth Statement

Every business established is aimed to grow further. Similarly; the Mediterranean Cuisine aims to establish reputation in Connecticut within the year 2014. For this purpose; the Mediterranean Cuisine will focus over providing exceptional quality taste and service to its customers. Moving along; once the Mediterranean Cuisine will establish good reputation in Connecticut; the business aims to expand in other states of United States of America. The most important states to cover are Washington D. C., New York and Dallas. Over the long run, the Mediterranean Cuisine intends to expand internationally like fast ...