Medical Center at Warringah Mall of Brookvale in Sydney

Medical Center at Warringah Mall of Brookvale in Sydney

Introduction

The medical centre present at Warringah Mall of Brookvale in Sydney is known as laser clinic Australia. Brookvale id a suburb that is present at northern Sydney. It is a very important part of Australian Northern beaches in the local area of Warringah Council. The development of this part of land started with the sale of a farmland and thus, 'Brookvale House' cam into existence. The HookerInvestment Corporation bought the place to construct the Warringah Mall. It is a huge shopping complex in that area. The Italian and other immigrants started to buy the surrounding lands after the World War 2. Since then, there have been many developments in that area. Brookvale transformed to warehousing, manufacturing and offices from a mere farmland (Lovelock, Wirtz, & Chew, 2009).

Discussion

Service Blueprint

The service blueprint in the case of Medical Center under discussion is highly significant as it presents a streamlined approach to be followed. It discusses the various features of customer interactions and thus the frailties of the many features can be identified well in advance. The service methods in the case of medical centers would be highlighted in their actual contexts.

It presents a valuable tool for the organizational employees. In addition, it is also a valuable tool for the customers as they can get enhanced knowledge of the various methods. The points of interaction are required for service companies as they tend to present a central image of the organization to the clients (Vargo, 2009).

The service blueprint acts as a vital document entailing all the significant customer choices. Thus in the context of the many service methods prevalent at medical centre present at Warringah Mall of Brookvale in Sydney. For the purpose of the medical center present at Warringah Mall of Brookvale in Sydney, we are going to develop a formal service blueprint that acts as a tremendous source of information for the primary stakeholders.

It is essential to include the customer choices as the primary considerations in the service blueprint. Since medical centers have an ultimate aim of providing care delivery, the customer decisions tend to be highly significant in shaping the success of service processes.

First of all, the customer has to make a major decision pertaining to the utilization of services in the medical centre present at Warringah Mall of Brookvale in Sydney. Customers would take into account the costing patterns as one of the major determinants in their decision whether to utilize the service or not (Skålén, 2009). The blueprint offers substantial opportunities to the service providers for presenting the service process as a highly unique and innovative one. The aim of designing a service blueprint is to ensure that the service gets favorable impression from the customers.

Front stage Functions

It is undoubtedly the importance of the services sector to the growth of the national economy and internationally. However the quality of services, despite representing an item in the ...