MEDIASCAPES

Mediascapes

Mediascapes

Advertising aims to convince, through the communication of ideas, words and pictures, to the consumer to purchase a good product and not the direct competition of the same or a substitute. Mediscape influences a customer to buy more and has a long lasting impact on the buying behavior of the consumers. Print media are one of the creative forms of marketing promotion that is successful in reaching consumers. Many companies in the world today recognize the following that print media have and aim to capitalize on that recognition by giving their products/brands higher visibility within an already competitive marketplace.

Canada has ...