Media and Society

Media and Society

Introduction

The human being is distinguished from other animals by their social life beyond the accident that becomes part of its essence. Thus, it can be said that knowledge of reality in Man goes far beyond the mere immediate sensory experience. Individual form reality not only through what he feel or see with senses directly, but also in very great extent by the ideas and concepts that we receive through the media. In what proportion are these two dimensions will vary according to the authors might find truly extreme cases. This can be seen throughout the history of mankind. The Influence exerted by the mass media on society today is undeniable, in some ability to intervene cases this on the individual, and hence on the social collectivity may prove beneficial. However, on other occasions, it can have an actually harmful effect. The role of media in the end of the millennium has increased remarkably, and, therefore, need to change the requirements for journalism and journalists. Modern technologies (satellite, e-mail, Internet, pagers, personal computers, etc., etc.) allow the press to be scratchpad, the information space, not only expands, but becomes, so to speak, it is intense, compacted, "producers" and "consumers" of information are constantly changing places and not just a monologue is replaced by dialogue (Djankov, 2001).

Modern researchers, classify the press, including offering alternative, pair of socio-cultural models of journalism of present time, corresponding to the main cultural communities and allow to consider the complex manifestations of this activity in their organic integrity: global - regional, formal - informal, continental - island, quality - the tabloid, democratic - totalitarian, print - audio-visual. There is a growing stream of electronic media: television and the Internet bring down an avalanche of customers to images - vivid, moving, and sounding. Paper media is at war on several fronts.

Discussion

The world in which we live today is moving fast and with a rapid pace. In this fast moving world, the role of media is integral and significance. Media is one of the fields that is growing and expanding at a rapid pace. Due to this development and advancement the field of media has broadened its horizons and everyday embracing new technologies and new phenomenon. In this scenario, the influence exerted by the mass media on society is undeniable. In some cases, the ability to intervene on the individual, and hence on social ...