Media & Power in Canadian Society



Media & Power in Canadian Society

Canadian Communication Environment

The growth of communication has spread to the whole country, by necessity of technological development, cultural growth, debt or economic advantage, have allowed the establishment of these transnational communication. The benefits obtained are that the country, however, tends to create a dependent relationship to the hegemonic groups, while generating changes in the original culture of the country.

From the past few decades, the Canadian media (information and communication environment) is experiencing a period of significant change, resulting in predominantly single-channel system into a multi-dimensional society where everyone can communicate with each, or all or some of both. There are completely new phenomena: social networks, blogs, individual mass media, etc.

In addition to the annual inventory, the periodic national communications usually contain information on national circumstances, the vulnerability assessment, financial resources and technology transfer as well as policies and measures against environmental change. The media has the ability to influence public opinion becomes a significant segment of the global economy(Zanna et. al., 1987).

Power & Freedom: The Political Dimension of the Mass Media

The behavior of society (public recipient), has turned to consumerism, and even to the imitation by economically disadvantaged strata of the behavior patterns characteristic of hegemonic groups. The most illustrative case is that of the proletariat or working class, who admires and even get to feel part of the so-called bourgeois class. This is partly a reflection of the state of science in the political field of television, the lack of domestic theoretical concepts about the future impact of television on the development of political processes in the state.

Advanced industrial society, with its powerful mechanisms for handling, the proletariat has a class compliant, yes, even reactionary (Carney, 2003). The technological revolution has added to the political life of another driving force - the modern media (the media). However, despite the obvious power of the institution of human minds, political science is interested in the media rather in terms of short-term impact on the audience - during the referendum, elections, political activities, etc.

Long-term as its influence on the political process and political culture generally is much less scientific interest. Therefore, in the world of political science there is a definite shortage of work in which would be authoritative and scientifically evaluated to a global role of the media and offered to study the mechanism of the influence of ...