MCLAREN GROUP

McLaren Group

Executive Summary

McLaren Group is a team headquartered in the Woking, England and is a British Formula One team. It has, for long, been trading in form of Vodafone McLaren Mercedes and is popular for Formula One and has won the Canadian-American Challenge Cup (Can-Am) and Indianapolis 500. After Ferrari, it is the oldest team on the second number and the most successful having won 12 driver's championships, 182 races, and 8 constructor's championships in the Formula One. The McLaren was established by New Zealander Bruce McLaren in the year 1963. The company has countered various market entry barriers when managed to compete the rivals in automotive markets.

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McLaren Electronic System1

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McLaren Group

Introduction

McLaren Racing

In the year 1966, it entered the first ever Formula 1 racing and also won a Grand Prix at the well known Spa-Francorchamps circuit in 1968 in Belgium, Germany. McLaren racing is still considered as among the most victorious competitors and is also viewed as the famous technology brands worldwide (www.mclaren.com).

McLaren Automotive

McLaren group contains of many members and one of them is the McLaren Automotive which is a manufacturer of the high performance automotive and vehicles based in Britain. It was during the year 1989 that the company was incepted as McLaren and was a creator of the road cars founded on the technology of Formula One technology. It has a close association with the successful Formula One constructor, the McLaren Racing, and is a by-product of McLaren Group.

McLaren Electronic System

McLaren Group controls and supervises the Vodafone McLaren Mercedes, which is a popular racing team of Formula One and McLaren Electronic Systems is one of the members of McLaren group. This company is currently engaged in supplying the McLaren's control system of power train for the race cars participating in Formula One. It also manages the supplies of ECUs, software, components and sensors to various other racing teams in the Formula One matrix (www.mclaren.com).

McLaren Applied Technologies (MAT)

MAT, is something that is very different and this area of the group is into a fast moving business. MAT's mission is to attain high performance levels while adapting and using some advance designs & technologies. This part of the group covers markets that include sports, health and fitness etc.

McLaren Marketing

McLaren Group is bound to sustainability, growth and good taste. Persistent development and watchful environmental administration has empowered Vodafone McLaren Mercedes to be the primary Formula 1 crew to hold the Carbon Trust Standard and to be said as “carbon neutral” (www.mclaren.com).

Absolute Taste

Premium class nourishment and welcome, not just serving Vodafone McLaren Mercedes customers and visitors at each race on the Formula 1 calendar, even furnishing a bespoke cooking and hospitality service to high class clients worldwide. Absolute Taste specializes in contemporary cooking, occasion and hosting a party (www.absolutetaste.com).

Answer 1

The car industry has been a high profile and heavy industry across the world. It requires higher potential of consumers and manufacturers, higher capital and investment and a large amount of manpower to perform the ...