McLaren Group

Portfolio Diversification in McLaren Group

[Name of Student]

Introduction3

McLaren Racing3

McLaren Automotive4

McLaren Electronics Systems (MES)4

McLaren GT3 Racing4

McLaren Applied Technologies (MAT)4

Absolute Taste4

Back ground of the Company5

Group Partners5

SAP5

GlaxoSmithKline5

Statistical Facts about the company7

Level of Diversification by McLaren7

Formula 19

McLaren Approach with Historical perspectives9

General Management skills (1950's)10

Portfolio Planning Concepts (1950's)10

Value based planning concepts (1980's)10

Synergy (1990's)10

Core Competencies (1990's)11

Dominant Logic and Management Style (1990's)11

Conclusions11

Refernces12

Portfolio Diversification in McLaren Group

Introduction

McLaren Group is a manufacturing company that runs a business of making sports cars. The Group provides technological based solution of control system to the motor sport industry. The company business is spread in much diversified areas. It is engaged in road cars business, marketing facilities, catering, race tracking, automotive e-systems and complex structuring. The main feature of the company is of the operation of Formula 1 racing team. Today the company has classified its operation into following six divisions:

McLaren Racing

McLaren Automotive

McLaren Electronics Systems (MES)

McLaren Applied Technologies (MAT)

Absolute Taste

McLaren Marketing Services

McLaren Racing

In Grand Prix motor racing McLaren teams have done phenomenal and extraordinary work. The Formula One cars have established a history. The teams have won up till now 12 Driver's Championship titles, 8 Constructor's Championship titles and 4 consecutive, from 88 to 91, Driver's and Constructor's Championships.

McLaren Automotive

The McLaren Automotive has produced the best supercars of the world. The state of the art technology McLaren Production Centre is filled with dedicated professional s and experienced engineers from all over the world. The environmental friendly an iconic sport car, MP4-12 C has marked the history.

McLaren Electronics Systems (MES)

The high level McLaren Electronic System is provided to the team apart from Electronics Control Unit.

McLaren GT3 Racing

McLaren provided the world by put forwarding the make i.e. MP4-12C GT3. For keeping the level of competition high, only limited supply was done in 2012 of GT3 to the Europe.

McLaren Applied Technologies (MAT)

The McLaren Applied technologies have brought forward extra ordinary solutions in the diversified portfolio of McLaren Group. The fields vary from Medicine to Entertainment. The technologies have provided the McLaren an advantage of curbing costs, increase over all performance and give enhancement to efficiencies.

Absolute Taste

The scrumptious food is delivered to the team members as well as to the customers during races. The food is also provided on events and parties. This makes the event enjoyable with the speciality of McLaren party hosting.

McLaren opened the new spacious and state- of -the-art £40 million McLaren Production Centre (MPC) in August 2011 and expected an annual production of the MP4-12C sports car to reach 4000 by 2015. Currently the sales have been progressing very well.

Back ground of the Company

McLaren Group was established in 1963 by Bruce McLaren originally in England. Under the guidance of Ron Dennis, an Executive Chairman, McLaren Group includes businesses f high technology where the success is founded on the principles of novelty and ingenuity. The Group portrays the sole aim, 'to win'. So far the performance of McLaren Group has proved the capabilities of achieving that goal. In the recent years the company has diversified the performance area and accelerated into other manufacturing sides ...