McEthics in Europe and Asia

Question #1:

Destroy the Earth

The multi-national corporations destroy forests the most beautiful in the world at a speed appalling. McDonald's finally been forced to admit that uses beef from cattle raised on land that was part of the rainforest, so it prevents forest regeneration. In addition, the use by multinationals and their suppliers of agricultural land is forcing locals to relocate to other regions and thus to cut more trees. They are supposed to be the leading consumer of beef. The methane emission from the cattle's by products is also the reason behind green house effect. The packing and parcels produces a lot of litter down the streets and is a big source of litter and pollution.

Ruin Health

McDonald's always say that they promote hygiene and health, but in reality their meal is totally against the laws of healthy food. Their food is full of fats, sugar and salt and lacks vitamins and fibers. This sort of diet is a great threat to the human health. Moreover, they are seriously harmful and invoke the threat of diabetes, cancer, heart disease, and other diseases. His meals also contain several chemical additives, some of which may be the cause of disease and hyperactivity in children. Remember too that meat is the cause of most cases of food poisoning. In 1991, McDonald's was responsible for the beginnings of food poisoning in the UK, where people have had serious kidney problems.

Murder Animals

The menus of fast food chains are based on torture and murder of millions of animals. Most animals are the product of intensive farming, have no access to fresh air or sunlight and cannot move freely. Their deaths are barbaric - 'humane slaughter' is a myth. We have the choice to eat meat or not, but the 750 million animals are slaughtered every year in the UK for food have no choice.

Question #2:

Understanding the customers and the markets is a crucial thing to do because most of the companies don't have the idea that why there customers react as they do. The management does not have the clear understanding of the consumers' assessment regarding the value proposition and decision making. However, it is evident that the companies that understand and learn about the consumers and use that knowledge to attract the consumers are the leading companies in their respective industries. For instance, McDonalds conduct “Mom Quality Survey” is directed towards gathering the data from moms all assure them that McDonalds is providing standard quality and healthy food to their families, and all moms participating in the process do have full access to the McDonalds' system to see how McDonalds serves millions of customers a variety of food on a daily basis.

All the businesses are intended to sell more of their products or services. But it is impossible to sell what the company wants to sell unless and until it is in compliance with the needs and wants of the customers. It is important for a company first to understand the customers and then to design ...