McDonalds Stakeholders

McDonalds Stakeholders

Introduction

McDonald's is one of the most popular brands that the world currently has. It is known throughout the world by children and adults alike. The sales of the company have been on the rise despite the fact that the company had some issues raised against it. To increase sales and profit of the company further and to increase its performance, management of McDonald's has formulated some strategies. A part of the business strategy that McDonald's has formulated is to portray the image of business as a provider of nutritious food. They are moving towards phasing out the soft drinks and the super size French fries that it offers (Paul, Adina, 2009).

McDonalds is one of the most renowned brands in the international markets with a huge customer base and spread out stakeholders. It owns and runs a large chain of fast food restaurants across the world. It is also considered as the pioneers of the fast food and related trends in the countries other than America and European ones.

Due to the immensely large customer and market base of the McDonalds, it also possesses a group of people and organizations that cast a direct impact on the market and business of the firm in the environment and surrounding. As clarified by the definition of the stakeholder and their role in any market or firm, McDonalds require and need many groups and their assistance in every way to function effectively and efficiently worldwide. Every firm or business possesses two different types of environment; the internal and the external. Accordingly, the firm depends on the people and groups outside and inside; and their synchronization to align the company's strategies with its goals and objective. The alignment between the external and internal environments is essential because of the harmony required from the internal as well as external people affecting the business of the firm. Consequently, the stakeholders are also categorized in internal and external stakeholders (www.mcdonalds.at).

Stakeholders of McDonalds

Internal Shareholders

Managers

The strategic management and planning of the McDonalds acquires a big portion of the execution of public. Because of the immensely important duties and responsibilities of the managers such as the staffing, organizing, communicating, planning and executing the functions of the business, managers are one of the most crucial internal stakeholders of McDonalds.

Because of the fact that staffing and other management functions are interrelated and directly effective on all the other functions carried out by the firm, that is why management is one of the crucial factors that affect the business of McDonalds (Bibby, n.d).

Interests of Managers as Stakeholders

McDonalds is one of the largest companies of the world in the food industry. The most important and highly regarded concern for the management of stakeholders is serving the customers and relying on their feedback to improve and thrive the industry further. This group of stakeholders will always be interested and engrossed in taking the industry further for the fact that being the stakeholders; they have their own performances and appraisals at ...