McDonald's Corporation

McDonald's Corporation

McDonald's Corporation

Exeutive Summary

McDonald's Corporation (McDonald's) is the chief food service retailer in the US. The company specializes in serving hamburgers, cheeseburger, chicken sandwiches, French fries, salads, milk shakes, desserts and ice cream sundaes, Big Mac, Quarter Pounder, Chicken McNuggets, Egg McMuffin and others under the McDonald's brand. In addition, it offers premium salads, chicken, yogurt, bottled water, fruits and others. McDonald's operates more than 31,967 restaurants that serve 58 million people in more than 118 countries every day. McDonald's operates 31,377 restaurants, of these 20,505 are operated by franchisees, 3,966 are operated by affiliates and 6,906 are operated by the company.

Global Markets Direct's McDonald's Corporation - Financial and Strategic Analysis Review is an in-depth business, strategic and financial analysis of McDonald's Corporation. The report provides a comprehensive insight into the company, including business structure and operations, executive biographies and key competitors. The hallmark of the report is the detailed strategic analysis of the company. This highlights its strengths and weaknesses and the opportunities and threats it faces going forward.

Introduction

This article derives from an ongoing comparative study which examines the human-resource policy of one US multinational company (MNC), in particular its practices with regard to unionization, worker involvement and decision making in two European Union member states. The units under investigation are the national subsidiaries of the same company, the McDonald's Corporation. The field of research, in which the study is located, is the continuing debate about the convergence or divergence of behaviour in organizations. This is a debate which is currently sustained by the increasing globalization of economic activity.Are societies and organizations becoming increasingly alike across the world? A number of writers, from Harbinson and Myers and Kerr et al. to Pugh, have argued that developments in technology and economics are creating a world which is less differentiated - most societies now have automobiles, watches, radios or televisions and the number of these products is increasing. At the level of the organization the logic of the argument suggests that an increasing number of businesses are driven by such things as profit and loss accounts, marketing and effective management information systems. As a consequence of this increasing convergence in behaviour, organizations will be free of cultural influence.

Reason For Choosen

McDonald's Corporation earns revenue as an investor in properties, a franchiser of restaurants, and an operator of restaurants. Approximately 15% of McDonald's restaurants are owned and operated by McDonald's Corporation directly. The remainder are operated by others through a variety of franchise agreements and joint ventures. The McDonald's Corporation's business model is slightly different from that of most other fast-food chains. In addition to ordinary franchise fees and marketing fees, which are calculated as a percentage of sales, McDonald's may also collect rent, which may also be calculated on the basis of sales.

Aims And Objectives

The article concentrates on company strategy relating to worker involvement, decision making and unionization. A brief summary of worker involvement in the two countries is ...