Mc DONALDS

Management Review for McDonalds

Management Review for McDonalds

Introduction to the Outlet Chosen

We all know that owning a franchise, like a McDonalds franchise can be very profitable in the long term, but is it so easy to run? The truth is that no matter what franchise businesses to start, it always promises financial independence, but to achieve the independence you need to work for it along with sound management strategies and practices. In many cases, some people do not realize what it takes to run a fast food and that is why reading the next sections on its management review will provide a good idea if the company is successfully managing its business or not. In all cases, we will have learned valuable information here if we decide to join the franchise or to open one of our own (Shapiro, Stiglitz, 1984, p. 433-444).

Clearly, the fast food sector is running very successfully throughout the world, where every company is looking for a gap in the market. McDonald's is one of the most successful fast food restaurants in the world. The product which is sold by McDonalds throughout the world is basically the same. Mc Donald's is an American company that has achieved lot of success and also left its original market (USA) to capture the world with its good quality. One of the main objectives of the company is to offer the best product at the most suitable price. There are some interesting facts about this franchise which makes it the fast food chain leader in the world.

The original McDonald's restaurant as we know it today dates back to December 1948 when the brothers Dick and Mac McDonald reopen their fast food in San Bernardino, California, with a limited supply including hamburger, cheeseburger, three types of "soft drink", as well as fries and chips. There is no doubt that the basis of their success was to replace the conventional dishes used in the rest of restaurants. After some time, they reached a high level of sales although their menu was limited but they kept growing (Robert, 2010, p. 46-55). So in 1955, Ray Croc opened the first store of the Corporation. During 50s and 60s, the management team of Ray Kroc established the successful philosophy of the system of the company which identified four factors that were Quality, Service, Cleanliness and Value. While McDonald's offers its customers a standard menu in all its premises, it is even noticeable that these menus are combined with special products which are developed in each culture depending on the tastes of customers.

Successful Operations of McDonalds owing to Sound Management Practices

The success of McDonalds has been outstanding in every part of the world. The success which they have achieved is considered marvellous because it has achieved highest level of revenues in the United State since the last 10 years. They have grown quite rapidly by an average of six stores per day in the various ...