MBR

A Sustainable Perspective on Urban Freight Transport

Abstract

Marketing research related to logistics and supply chain helps the industry players in understanding the supply trends in market, the viability of strategic partnerships with renowned logistics companies and need for implementation of a certain supply chain strategy. However, in spite of the fact that more and more companies are spending a considerable proportion of their budgets on research, not all companies manage to achieve the desired benefits. This is so because the research fails to investigate the underlying objective and there are flaws in the analysis of data garnered. The paper critiques the issues related to business research methods in the selected article, A sustainable perspective on urban freight transport: Factors affecting local authorities in the planning procedures.

The research uses three methods of business research. It conducts a literary study, in-depth interviews and questionnaire survey. The researches used the theory available from prior studies available for perusal to draw the estimated outcomes of the study. The very fact that the sustainability of transportation in general, and that of freight transportation in particular is a problem meriting the attention of the authorities is a theory developed by the researchers themselves.

Table of Contents

Introduction1

Introduction to the chosen article1

Type of Business Research2

Research Method3

Theory and Research5

Three case studies6

Use of qualitative method of research7

Use of quantitative method of research8

Limitations of the selected methods8

Conclusion9

References10

A Sustainable Perspective on Urban Freight Transport

Introduction

The importance of research is only now well understood by companies and more and more companies are allocating budgets for the purpose. This research is as important in logistics and supply chain as it is in marketing. Marketing research related to logistics and supply chain helps the industry players in understanding the supply trends in market, the viability of strategic partnerships with renowned logistics companies and need for implementation of a certain supply chain strategy (Krueger, 2000, p. 97).

However, in spite of the fact that more and more companies are spending a considerable proportion of their budgets on research, not all companies manage to achieve the desired benefits. This is so because the research fails to investigate the underlying objective and there are flaws in the analysis of data garnered. More importantly, if the research is not conducted using appropriate research methods, the results of the research can give misleading interpretations of data collected. Hence, the importance of employing the correct business research method cannot be undermined (Saunders, Lewis & Thornhill, 2009, p. 25).

The paper critiques the issues related to business research methods in the selected article, A sustainable perspective on urban freight transport: Factors affecting local authorities in the planning procedures.

Introduction to the chosen article

A considerable portion of emissions relate to freight transport. This makes freight transportation planning an important part of the transport management system in any city. However, many cities have been found to overlook it in the past. The selected research focuses on the management of freight transport from the point of view of the local authorities. The objective is to understand the level ...