MASS MEDIA AND INTERNET

Mass Media and Internet

Mass Media and Internet

Introduction

Today, the media have become a useful tool which allows us to stay in constant communication with the various social, political and economic events, both nationally and internationally. Mass media like Internet, press, and television are an indispensable part of our society today. The media play a major political role to monitor and control the different branches of government (judicial, legislative and executive) information. The fact that the media put different priorities in their reporting and not judge events or decisions in politics the same way is an important factor in shaping public opinion in a democracy (Austin, 2002, Pp. 45).

The Internet is an interactive audiovisual selective, depending on the product and the audience you are targeting, you can get a valued deal of potential customers. To use this medium, advertisers need to place a website on the net to present their products and services. Then they should promote it (to attract more visitors interested in what they offer), first, placing it among the top search results of the major search engines (Google, Yahoo, MSN) to reach 85% of people use these resources to find things online, and second, putting on other websites (directly or indirectly related to your products or services), one or more of the following advertising: banners, buttons, pop-ups and other text messages, in order to attract as many interested people. The advantages of this method are high selectivity, minimum cost, immediate impact, and interfacial capabilities its main limitations are Public small, relatively low impact to the public from exposure controls.

Discussion

In the discussion, we will highlight the main factor contributing in the Internet as a mass media. We will also discuss the channels, audience and reception. In addition, we will also be discussing the other components related to mass media.

Internet is the medium most complementary to the television to reach young people and those with high incomes. This is the essential vector to target adolescents who are the Internet generation.

The Internet is the second favorite media with nearly 10 hours per week of television (12 hours). It is also a media influence: after searching for more information online, nearly half of Internet users may decide to switch brands from that envisaged at the outset, for advertisers, optimizing media investments now goes through the optimization of interactive investments.

The Internet tends to get more of its indigenous territory, at first, advertisers and real players were using the media especially the Internet to disseminate their messages. Now, everyone is interested, including the retail advertisers that you saw the arrival en masse between 2006 and 2008. During 2007, the number of advertisers using the Internet increased by 47%.

Internet is a medium to well identified assets by advertisers in targeting, interactivity, (low) cost and creativity. Thus, the video is very attractive to advertisers of mass distribution: a format that is used to refer to television while allowing more things, both in terms of content and freedom of tone. However, the international dimension and the ...