Mass-Market Product Line



Mass-Market Product Line

Introduction

Neptune Gourmet Seafood is one of the biggest producers of the seafood. It is the third largest producer of the seafood in the North American region. The chairman of the company is Mr. Stanley Renser. Neptune is especially known as the quality seafood provider to it customer. Neptune deals as a high-end business and the company is considering as the top market player. The company is earning more than 30 percent by supplying the frozen seafood into the industry.

Neptune is currently targeting the market with higher premium prices. Because of the brand image and quality ...