Marvel Enterprises, Inc.

Marvel Enterprises, Inc.

Answer 1

It is high time that the company expanded its focus and developed some of its less-popular characters in order to promote them in front of a global audience. Keeping in mind the fact that Marvel has the resources needed in order to expand past the existing business model and to adopt more capital-intensive activities, the efforts of the company would be futile if it does not have a set of well-designed and well-developed characters that can be featured in future ventures (Davila et al., 2012).

Answer 2

As compared to accumulating additional debt for the purpose of acquiring new capital, Marvel has focused its attention in such a way so as to manage its library of characters more efficiently. This has allowed the company to foster long-term sustainable growth. Additionally, Marvel has licensed several of its characters in media products rather than restricting them to a single media outlet (Davila et al., 2012). This has been one of the main reasons why the company has been so successful as of late. Marvel has also managed to maintain a considerable amount of control over creative processes for the purpose of ensuring that the quality of content that is features in the characters is not compromised. As a result, marvel has maintained consistency in its stories as well as characters. The main driver behind Marvel's turnaround success was a more efficient management of its assets (Davila et al., 2012). Where the company was previously known for capitalizing on “speculative frenzy among collectors”, it now refocused its efforts on the reestablishment of quality. Therefore, it is clear that Marvel's recent successes are sustainable since the market for toys and comic books has traditionally been massive (Gordon, 2007).

Answer 3

As the main revenue-generator of the business, Marvel comics have been the driving force ...