MARKS & SPENCER

Marks & Spencer

[Student Name and Number]

[Word count]

Marks & Spencer1

Introduction1

Discussion1

Portfolio 11

Information1

Products offering2

Operational highlights:3

Three years plan4

Final results4

Decision making process5

Recommendations6

Portfolio 27

Customers7

Stakeholders7

Personal networking8

Strategies for improving personal networking9

Personal networking help in decision making process9

Portfolio 310

Existing processes of communication10

Improvements in existing communication process11

Personal communication skills and improvement of Marks & Spencer11

Portfolio 412

Approaches of information and knowledge12

Strategies to improve the process12

Gaining competitive advantage13

Conclusion13

Marks & Spencer

Introduction

This writing is very necessary in today's world. A lot of companies lacking behind in different aspects. In this writing, a company has chosen in order to be specific. Initially when there were not a lot of companies and substitutes so it will be easy for them to cater the customers in an orderly manner. Now a slight mistake can result in the shifting of consumers. Background for this writing is to highlight the things that need to get solved urgently. The basic issues that companies are facing are because of the available substitutes. Companies need to have a competitive advantage so that they can differ from other. If they do not different from others so why would people go to them. In the final portfolio procedures has described related to gain a competitive advantage. The aim of this writing is to provide companies with today's effective information and knowledge. Through this, they can also take some corrective measure that allow them to be successful and effectively work. Their employees can also get the benefit from this, and they can put more concentration in their work. So following will be the discussion on these things.

Discussion

Portfolio 1

Information

Following information described in the context of internal, external, primary, secondary, formal and informal information collectively (MARKS AND SPENCER GROUP PLC, 2012, pp. 1-2). CE (chief executive) of the company said “Marks & Spencer performed well in a challenging economic environment, growing group sales by 2% and holding market share. We also made good progress with our strategic plans. We managed the business prudently with tight control of costs and capital investment, delivering earnings in line with last year, and substantial efficiency savings in our capital investment plans” (MARKS AND SPENCER GROUP PLC, 2012, pp. 1-2).

Products offering

Marks & Spencer deals in a lot of product lines like clothing, home and food.

Clothing industry

In the clothing industry, they focused completely towards market that remains stable with little fluctuations either in value or volume. Customers are looking forward to having some versatility. Clothing is a craze by people who wants to get trendy and up to date (Annual report and financial statements, 2012, p.5). Wearability was their priority as they want to have stylish wardrobes that will enhance the beauty of customer's wardrobe after the season gets end. Their aim is to price their products in such a way that consumers think they are getting the right item to make themselves trendy (Annual report and financial statements, 2012, p.5). Marks and Spenser also puts a lot of attention on quality. They want their customers to know the benefit of buying it at inflated ...