MARKETING/MANAGEMENT STRATEGIES

Marketing/Management Strategies

[Institute's Name]

Marketing/ Management Strategies

Introduction

Information and data management module have been designed to introduce the learners to the strategies related to maintenance of information and knowledge assets. The program is planned to teach students about the usefulness of managing and distributing knowledge and information to the entire organisation. The working infrastructure of an organisation is mainly based on the strategies that have been applied to work the organisation in a specific and productive manner. The understanding of these strategies facilitates the learners to understand and utilise the information and knowledge of their organisation in an accurate and industrious way. Tripadvisor is one of the globally notable and recognised travelling sites where the travellers are given comprehensive advice on travelling. They are assisted in making perfect choices in regards of various varieties of travelling destinations and booking options. Tripadvisor has the largest travelling community worldwide with above 260 million exclusive monthly visitors, about 125 million reports and estimation that include about 3.1 million lodgings and eating places. The website covers an average of 34 countries and includes an active extension for the accumulation of business and millions of visitors monthly.

Discussion

The Tripadvisor consumers have a majority of females between the ages of 34 to 64 with a large percentage of having college or postgraduate degree. The advisors of the site are the frequent travellers who travel for pleasure rather than any professional reason; they treat trip planning as a significant and time consuming progression. The advisors plan their trip about four months earlier; a large number of travellers use the internet as the primary source to plan their trip. It has been noted that instead of using travelling sites and guides to plan a trip, the travellers rely more on the reviews of other travellers. People look for reviews of other people related to places, resorts, hotels etc. and use the information in narrowing down their choices. The information provided by other travellers as a part of their experience is considered more relevant, reliable and useful as compared to the one given on travelling guide sites. Tripadvisor provides a perfect platform to the experienced travellers to share their experience related to different places and other factors involved in planning a trip (TripAdvisor.com).

(A)Tripadvisor is a powerful business with over millions of customers and viewers; being a travelling business means that an organisation must provide timely and relevant information to its readers. The advent of information technology has revolutionised the way the organisations and businesses operate; the widely accepted benefits of IT increase in the speed of computers, decreasing of the size of equipments, reduction in the cost of hardware and software and increase in the reliability and the quality of connections between different terminals and applications (Smith). The enlargement of demand in the industry and people's interest in tourism has increased need of a strategic information system within the organisations. The strategic information needs of a business dealing in tourism and travelling business are availability of accurate and correct information of the places ...