Marketing Week

Marketing Week

Apple computers are well known today in each part of the world for bringing new technologies and inventions. Technology is getting advanced each day. Every day in our life brings new concepts of technology. There is no house and organization in our society, which is without computer. Information technology is playing tremendous role in valuing our lives and societies. The report of year 2007 of Apple computer described that the company is dedicated to bring new technologies by bringing the best possible computing, hardware, software, portable digital music, and mobile communications to the students, adults, businessman, females in homes and other individuals in societies.

Element in Experiment

First Group

Second Group

Independent Variable

Old Models

New Models

Dependent Variable

16 minutes

1 hr 16 minutes

When Apple introduced ipad, this product becomes popular within a week. After the introduction, of ipad HP introduced touchpad with lower cost than ipad. Apple has to make the reputation in the market that is why Apply directly launched the ipad-2. I-pad 2 was modified than previous ipad with additional features, and slimmer in a new chipset. These products showed that Apple is still on the path of innovation. Apple computer has changed online music tremendously, and developed first online music service legally, which was known as Apple's iTune online music store. It was available for all users and i-Tunes was sold over one million songs at the end of the first week (Hitt, Ireland, & Hoskisson, 2011).

Geographic

Region

City

Statistical Area

Media

Density

Different Locations

Under 5000 and above

Urban and Rural Areas

Demographic

Gender

Age

Race

Marital Status

Income

Education

Occupation

Male, Female

Above 7 years

American, Asian, African, and etc

Single and married

Under $15000 -$ 39000

High school and graduates

Managers, Engineers and Doctors

Psychographic

Personality

Life Style

Needs

Aggressive and ambitious

Blue blood Estates

Quality, Service and Health

Behavioral

Product Features

Direct

User status

Usage Rate

Specific and general

Internet

Regular User

Light and medium users

The external competitors of Apple are Dell and HP. There is also a strong competition in music ...