Marketing to a Developing Country

Introduction3

Discussion3

Overview of Product3

Reasons to choose India as a New Market3

Catering the Indian Market4

Future Market Development5

Customer Satisfaction should be the First Preference5

Establishing Customer Services Center6

Growth Strategy in India6

Branding, Advertisement and Promotional Strategies8

Conclusion9

References10

Marketing to a Developing Country

Introduction

This research paper has been written to discuss the marketing strategies to a developing country. We have taken a product “GUV- awakens the Real Boss in your”, that is a fizzy soda water drink. We have selected India for the launch of the product. Her, we will discuss the strategies that how we will serve our customer by redesigning our product and its extension line. We have also discussed branding strategy, marketing mix and financing modes.

Discussion

Overview of Product

A new fizzy soda water, namely “GUV- awakens the Real Boss in your”, in a variety of flavors like cola, peach, cherry packed in Pet bottles of 300 ml, 500 ml as well as in tin pack of 350 ml. The product is up to standards, and all the flavors are truly popular in American youth. The packaging and size of the bottle is so good that it is popular in students and office workers as a lunch drink. GUV pricing strategy is more for less, and it is packed in the vibrant colors like red and green.

Reasons to choose India as a New Market

Due to the ever growing population of India, it emerges as a world biggest market for different kinds of products and services. The climate of India is moderate , and soda water is highly popular in children, youngsters and olds. During the summer season, the consumption hits to its peak. GUV can reach every city and village of India as it is the world largest country in terms of retail outlets, it has over 12 million retail outlets that are efficient but highly fragmented and distribution channels and its coverage have prime importance in successful sales techniques. As the target markets for GUV, are children and youngsters, India has more than 0.5 billion people in the age group of 25 or less, India's ever increasing population presents limitless opportunities for GUV (United States of America Department of Commerce's Website).

Beside it, the political environment of India is stable, and India is the world largest democratic country after USA and US has strategic relations with it. India is providing a friendly investment environment to all foreign investors, and it is also taking new initiatives to foster investments in the country. India's economic growth is increasing rapidly because of highly entrepreneurial and fast globalizing private sector. Some obvious opportunities of growth and development in the future are present in Indian market because the economic growth results into increasing incomes and spending in cities and towns economies throughout India (United States of America Department of Commerce's Website).

There are two channels for foreign investment in India. First one is the “automatic route” and the second one is the “government route”. In “automatic route”, the foreign investors or Indian is required to inform the “Reserve Bank of India ...