Marketing Strategy of Goodwill

Marketing Strategy of Goodwill

Introduction

The study relates to the marketing strategies adopted by Goodwill Industries International. The company supports the operations of about 165 independent Goodwill units in the Canada and US. The company is one of the world's largest services providers for employment, job training, placement and rehabilitation etc.

Marketing Strategy

Product

Under the product, it is important to understand everything the Goodwill Industries International enables its consumers to satisfy its tangible and intangible needs. The decision to release involves the question of which goods and services should be offered to which customer group. The Goodwill marketing managers understands the product life cycle in several ways:

Product Lifecycle at Goodwill emphasizes the need to update the marketing objectives and strategies during different phases of its life cycle. For that reason, the marketing response for each phase of the life cycle is different at the company.

Use of the product life cycle manufacturers warn that the growing season is limited in time. Therefore, Goodwill Industries International exercised it when investing in an existing product.

Product life cycle helps Goodwill marketing managers to realize that nothing lasts forever. It is dangerous if Goodwill builds on the success of one particular product to ensure its success in the past. Replacement of the new product must arrive before the period of bankruptcy.

Price

It is comparatively easy for Goodwill Industries International to set up the lower and upper limits of price for its products. At some point will be lower than the cost in which the business activity of Goodwill would not give sense; conversely, for some point no customer will buy the goodwill's product. In view of above statement, prices of Goodwill get stable between these two points as the price stability of Goodwill's product depend on the comparative power of the three factors which include ...