MARKETING STRATEGY

Marketing Strategy



Marketing Strategy

Marketing strategy

The marketing strategy shows the messages and appropriate channels to communicate the brand values and product-specific communications. In this step, the most important thing is to ensure that all marketing activities undertaken are consistent with each other and support the brand strategy defined. A marketing strategy is the mean by which a marketing objective is to be achieved. Most marketing strategies are related to marketing level or schedule related to cost, competition, customers. Determinations are the internal and external condition that determined management choice of marketing strategies. Each strategy is defined by the role marketing play in the product's marketing strategy (Andreason, 2007).

Introduction

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Purpose of the Study

The way and means of doing business have been changing rapidly over the year and, these changes are effecting organizations profit level in different ways, As higher level of competition been faced by all organizations therefore, organization are trying to make a strong hold in the market by adopting different type of marketing strategy at the right time to compete others. Therefore, the primary aim of the report will be to find out how today's organizations are using various type of marketing strategies to gain high profit level, as well as high market share.

Conceptual Framework

Marketing strategic, competitive advantages require specialized skills and resources a company requires, as part of a strategic marketing process to plan and implement are. The described process flow identifies various phases of planning, Enforcement and control of strategic marketing. As part of the marketing planning, the first thing, strategic business units as basic elements set of strategic marketing, their power contribution to the overall success the company (including sales, profit margin, cash flow) to analyze and predict the future.

Only on the basis of this strategic analysis can be relevant in future business and marketing strategies contained and in terms of their strategic success will be evaluated (strategically fit). Only the marketing strategies, which act as, an effective maximum support can represent the corporate and marketing objectives, it is also strategically be implemented. An optimal fit leads to the best result (Anthony, 2003).

As part of the strategy implementation is the substantive implementation of the marketing strategies in market-oriented strategic requirements of measures the instrumental aspects of marketing, so at that level by Price, product, communication spoken and distribution strategies. This is the foundation for the operational marketing planning. This may include both building-and process-organizational adaptation processes the company may be required. Its focus is the analysis of degree of achievement of strategic objectives in the form of strategic control. This can take necessary strategic marketing adjustments where necessary. They aim from strategic weak signals of future market and early exercise and strategic marketing alignment processes of the company to initiate.

Significance

The fastest and most effective way for a company to ...