Marketing Strategy

Marketing Strategy

Retail sales of bread and all other products related to bread have increased significantly over the past few years and these are estimated to cross US$21 billion in the year 2012. This makes it one of the most lucrative and promising industries in all of United States and also makes it one of the largest food categories. However, the bread industry is also among some of the food markets in the country that are the most saturated and mature. Bread products include Whole grain, brown and white fresh loaf bread, fresh rolls, croissants, buns, tortillas, tostadas, taco shells, fresh bagels, English muffins, and bialys. This marketing report analyzes the bread retail sales industry and determines the marketing strategy that would be appropriate for businesses operating in the sector. This is mainly why the industry has been chosen for this paper.

Market Segments

A major segment of the market is attributed to people between the ages of 18 and 34. There are approximately 18 to 34 segments in the bread retail sales industry and these are estimated to grow, although at a steady pace. This is considered to be a major segment, mainly because there has been a substantial rise in the overall spending of the consumers who make up this particular segment. The spending of consumers has been for the purpose of purchasing various categories of bread products such as whole-wheat, multigrain bread, whole-grain, tortillas, bialys and bagels. Another major segment is attributed to the consumers between the age of 25 and 34 who have statistically consumed a higher volume of food when compared with people in other segments. One of the main reasons why there has been a substantial increase in spending in the discussed segment is that the population under the age of 35 has become increasingly conscious about ...