Marketing Strategy



[Name of the Institution

Marketing strategy

Introduction

Grand Empereur Brandy has failed because of the following reasons”

High competition

Lack of innovation

Lack of advertisements and marketing

Poor marketing strategy plan

No introduction of new products/ flavours

As Hedges & Butler's Senior Brand Marketer, I would look into the opportunities the brand of Grand Empereur will promise to bring in the market. Marketing has become an integral part of our life. Marketing is “non-personal communication from an identified sponsor using the mass media”. Marketing employs state-of-the-art theory in human behaviour with the average person being exposed to thousands of marketing messages per day (Moschis, 1994).

The marketing strategy shows the messages and appropriate channels to communicate the brand values and product-specific communications. In this step, the most important thing is to ensure that all marketing activities undertaken are consistent with each other and support the brand strategy defined. A marketing strategy is the mean by which a marketing objective is to be achieved. Most marketing strategies are related to marketing level or schedule related to cost, competition, customers. Determinations are the internal and external condition that determined management choice of marketing strategies. Each strategy is defined by the role marketing play in the product's marketing strategy (Doyle, 2000). Strategy is a framework that guides choices that determine the nature and direction of an organization. Strategic marketing refers to the analyses and decisions that management must make to satisfy customer needs and wants.

Business Strategy

Developing a new business strategy has always been one of the main obsessions of most companies, but when that happens to become think winning strategies, i.e. those who enjoy guarantees of success over the medium becomes a true chimera. In the last century and over again we hear the hackneyed phrase that the world is changing, but we never could imagine that this spiral of change was going to take more and more speed as he moved his business, reaching what now occurs annually at the new technologies that appear do change and break paradigms and references that we had so far, forcing us to rethink again and again the scenarios in which we live longer and as basic to give any market situation but have to be daily alert to adapt to such changes as soon as possible and not get lost in the forgetfulness of the customer. Nevertheless, if that happens in life call it "normal" business, marketing it lives with much more intensity, because from beginning to end is affected daily by these changes that we discussed with the department must live more intensely these changes and should be more flexible in this new century (Perrault, 2002)

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Discussion and Analysis

Frontal Attack Strategy

This marketing strategy is a direct assault on the competitor. It usually involves the use of all resources including financial commitment. All parts of the company must be prepared for the attack, from marketing to management. It usually involves intensive advertising and often leads to the development of new products that are able to attack competitors in their line ...