MARKETING STRATEGY

Marketing Strategy

Marketing Strategy

Relex Constructions

The main goal of the team of Relex Construction Management and Supervision and Control Works is to provide superior service that seeks to achieve the successful completion of the projects of the customers. The experience that is gained in over twenty years of service and commitment that characterizes many people and also seeks to ensure maximum benefit in terms of time, quality, costs and adherence to the vision and business strategy are different. It is a service of Construction Management that will take care of bids, negotiations, contracts for works, equipment purchases, budget control, cash flows and coordination of work, tasks in which everyone works closely with the team of Monitoring and Control Works.

The main purpose is to provide periodic reports and customer records, allowing the verification of compliance with its objectives when necessary. This is often combined with high professional quality and proven experience of many professionals that gives the client confidence in the successful completion of the project, delegating all the technical and contractual responsibility. The various services that are provided for Construction Management are:

Tender processes negotiation and assistance in the recruitment of specialized consultancy.

Contract Management: Planning, implementation and procurement and acquisition of equipment.

Control of project progress tracking states, periodic estimates of expenditure, cash flows and control of payments to suppliers.

Client representation in the construction and management contracts in the works.

Risk management and mitigation.

Closing the project: delivery of documents, closing of supplier contracts, releasing resources and communication to interested parties (stakeholders).

The services of Supervision and Control Works include the following:

Quality control of construction through field supervision and review of essential documentation.

Regular monitoring of project budget.

Review and approval payment of states, based on the verification of the progress and project planning.

Supporting the contribution of increased or additional works.

Assistance in obtaining permits and receiving facilities by public utilities.

Reviewing project in order to detect inconsistencies or failures promptly, to be corrected prior to commissioning.

Closing the project, work-book delivery and collection of relevant documentation, including certificates, as-built drawings, warranties and instruction manuals.

Literature Review

Transactional Marketing Mix

Transactional Marketing mix like customer relationship management constitutes an economic phenomenon of significant importance. Today, firms largely determine welfare through producing goods and services for consumers, interest for investors, income for employees, and social and environmental externalize or public goods affecting broader subsets of society. Stakeholders often take account of ethical, social, and environmental firm performance. On one hand, this changes the nature of strategic interaction between profit-maximizing firms, however, on the other hand it impact utility-maximizing individuals.

Over the last two decades, the concept of social corporate responsibility and customer relationship management has captured significant attention of public, corporate, and management leaders worldwide. Social corporate responsibility has reformed the approach of corporate organization towards addressing public needs, and building the brand equity for their products, services, or organization. The current focus on applying entrepreneurial thinking to achieve social transformation is relatively new. This is driven as a result of the shortcomings of ...