[Marketing strategies in the age of sustainable development: Analysis of the Netherlands and UK's Food Industry]

By

[Department or College Name]

[Date of Submission]

Table of Contents

CHAPTER 01: INTRODUCTION1

Introduction1

Problem Statement & Research Question1

Academic Relevance2

Managerial Relevance3

Structure/Outline of the Thesis3

CHAPTER 02: THEORY4

Marketing Today4

The Food Industry in the United Kingdom (UK) and Netherlands6

Current Affairs6

Brand Management in Food Industry of UK and Netherlands7

Marketing Strategies in the 21st century8

Digital Marketing for UK Food & Grocery9

Summary of Theory13

REFERENCES15

CHAPTER 01: INTRODUCTION

Introduction

Food, alongside energy, technology and Pharma, is amongst the top four industries across the globe, with annual turnovers and revenue generating capacity of over $1 trillion. Food is a constant need of all human beings, which is necessary in order for life on earth to survive for a long time period. Marketing has evolved and grown to a whole new level in the world today, considering the kind of marketing efforts that are involved in the area of food and the food industry across the globe.

Problem Statement & Research Question

The problem statement undertaken for this study is 'highlighting the marketing strategies undertaken in the area of sustainable development in the UK food industry'. With the problem statement defined, this shall breakdown into smaller milestones, which will help us tailor our research and give us an in-depth idea and analysis. The research objectives defined towards crafting the research are:

How has marketing evolved in the world today?

What efforts are being disseminated in the area of marketing to promote food?

How has the food industry evolved in the world today?

How has the food industry evolved in the United Kingdom (UK)?

What are the marketing efforts made by companies to survive in the food industry of UK?

Academic Relevance

Students who are now involved in studying marketing trends, efforts made by marketers to promote and expand their product or business operations can actually relate the kind of attempts undertaken by the people in the industry.

In addition to this, future predictions and forecasts can be made regarding the reliability and effectiveness of any tool, technique, method or methodology implemented on any business in the area of marketing.

Finally, students will gain knowledge and access towards marketing trends undertaking and prevalent in the area of research towards the different industries currently residing in United Kingdom (UK), particularly the food industry and try to analyze the strategies and tactics adopting by companies in the food industry of the United Kingdom (UK).

Managerial Relevance

With business associates, executives and corporate giants involved in product development and promotion, companies will gain first-hand knowledge regarding the findings and information related to how companies, or competitors in this case, are undertaking strategies of different items and avenues to make way for the purpose and objective of creating the best and most effective outcomes with yield profit margins.

Structure/Outline of the Thesis

The structure or outline of the thesis is as follows:

Chapter 01: Introduction

Chapter 02: Theory

Chapter 03: Method

Chapter 04: Results

Chapter 05: General Implications

CHAPTER 02: THEORY

Marketing Today

Marketing has been amongst the oldest, yet the most innovative models and disciplines to have existed since the inception of business dealings and ...