MARKETING STRATEGIES AND OBJECTIVES

Marketing Strategies and Objectives



Marketing Strategies and Objectives

Introduction

In order to establish the marketing strategy for Diamond detergent, it is necessary to keep all the factors in mind. Diamond washing gel is washing product used to wash clothes. The following research seeks to provide the information about everything that surrounds the market in brands of detergents sold in our country, specifically in Care Homes and Sports Clubs. The great changes are taking place in our country that we are reaching a level of development never seen before. This is also reflected in the satisfaction of needs of the consumer which increasingly are increasing significantly. That is why we will perform a work of analysis Diamond detergent for which the work is presented schematically on the product itself and all its features. With this type of research can hear more clearly the competition of brands on the market and allows concerned to be accurate and timely information that is vital for decision making in marketing. Good information helps to maximize the sales of a company and maximize the resources of this (Powell, 2008).

DiscussionObjectives

First and foremost activity involved in making a marketing strategy of any product includes determining objectives, as this will assist in making the entire structure of the strategies. Major objectives of Diamond Detergent are below:

To increase sales and be profitable by focusing on that niche market that currently does require such a product, sales and profitability can be measured by monitoring the customer flow (whether it is increasing or decreasing).

Increase market share of the Company as that is the main reason why a company opts for introducing new products. This can be attained by marketing this product in the best possible manner so that customers get tempted to buy this new washing gel (Powell, 2008).

T o understand the new product category to the target audience, with the support of the community of developers and branding. Connect with the target audience through an emotional message generated by the rational desire of belonging to a group of consumers.

Out do all the hurdles, stakes that occur in the way during the launch and promotion of this product. The focus is now on the comfort of eating a wide range of content, with a reasonable price call (Powell, 2008).

Target Market

It is necessary to determine your target market and understand them better as then only the marketing strategy can be successful (Shimizu, 2009). Ascertaining the attitudes of a target market against campaigns and different media makes it easier to predict the results and come up with the message relevant to optimize the return on investment. Analyzing the consumer behavior of a specific goal is extremely valuable when deciding on a type of promotion. 

Market Segmentation

With respect to determining target market of Diamond Detergent, all these are considered. The target market of it includes both males as well as female of age 15-45. The target market is being segmented on the basis of facts. This includes that the product is catering to people of upper-middle social class. Certain psychographic characteristics are being kept in mind before selecting the target market. These include those People that prefer to try new products as they values trying new things for quality and price comparison. Previous user of competing products typically is also another factor ...