MARKETING STRATEGIES

Marketing Strategies of Kellogg's

[Name of College]

SUMMARY

Marketing strategies are crucial in the success of any company. It helps companies to boost their sales, attract more customers, and creating an image of the brand. In this paper Kellogg a breakfast foodstuff has been chosen and its marketing strategies has been analyzed using various SWOT, USP, STP, SMART and marketing mix approaches. From the discussion it has been concluded that the marketing strategy of the company is very effective, but it is not beneficial for the long run, however, the company needs to redesign its marketing strategies to keep its competitive advantage over the competitors.

Table of Contents

Introduction4

SWOT Analysis of Kellogg8

Weaknesses9

Threats9

Strengths9

Opportunities10

Competitive Advantage10

Segmentation Targeting & Positioning13

Selection of Marketing Technique in context of Market Segments13

Target Market Selection13

Marketing Undifferentiated13

Marketing Differential14

Marketing Concentrated14

Market Research14

Marketing Objectives and Goals16

Marketing Strategies and Programs18

Conclusion19

References20

Marketing Strategies of Putting Breakfast First Cereal Company

Introduction

Marketing Strategies sometimes refereed as business strategies, consist of actions carried out to achieve specific objectives related to marketing. Examples of marketing objectives include: to attract more customers, boost sales, to highlight new products, better coverage and display of products, etc. The design of marketing strategies is a function of marketing. To design strategies, first, a company should analyze what is the target market or who are the potential customers and based on this analysis, company should formulate its strategies that take care of their needs or wishes, or take advantage of its characteristics. But in designing marketing strategies, companies must also take account of competition (e.g. develop strategies that capitalize on the weaknesses of the competitors, or strategies should be based on the best practices), and other factors such as the ability of the company to invest. In this paper the marketing strategies followed by Kellogg's will be investigated and evaluated in order to assess the effectiveness of the marketing strategies followed by Kellogg's. (Hekansson & Waluszewski, 2002)

Kellogg's cereal has been selected as the company as this is the leading cereal that is being used throughout the world. What makes a product to reach the global customers is the effective utilization of marketing strategies. Not so long ago the company Kellogg, whose name has become synonymous with ready-made breakfast (ready-to-eat cereal), generally intended to leave different markets. In October 2000, when the market share and profits were rolling down, Kellogg made a surprise purchase of Keebler and Cheez-it manufacturers and other crackers and cookies paying $4.6 billion to the owners. Breakfast is the same as thought at the time CEO in the future will hold no more than 40% in sales of Kellogg, compared with 75% before the merger.

Since then, Kellogg has indeed changed, but not as predicted. Cookie sales fell 2% in 2009 and by 5% this year, while sales of breakfast on the contrary continue to rise. Freed from its decade-old passion for the increase in sales, Kellogg decided to focus marketing efforts on supporting brands that do the most money. The company has forced buyers to pay more for "better" breakfasts, to which was added a couple of ...