MARKETING STRATEGIES

Marketing Strategies

Marketing Strategies

Introduction

Develop a new business strategy has always been one of the main obsessions of most companies, but when that happens to become think winning strategies, i.e. those who enjoy guarantees of success over the medium becomes a true chimera. In the last century and over again we hear the hackneyed phrase that the world is changing, but we never could imagine that this spiral of change was going to take more and more speed as he moved his business, reaching what now occurs annually at the new technologies that appear do change and break paradigms and references that we had so far, forcing us to rethink again and again the scenarios in which we live longer and as basic to give any market situation but have to be daily alert to adapt to such changes as soon as possible and not get lost in the forgetfulness of the customer (Rogers, 2001). Nevertheless, if that happens in life call it "normal" business, marketing it lives with much more intensity, because from beginning to end is affected daily by these changes that we discussed with the department must live more intensely these changes and should be more flexible in this new century (Doyle, 2000). Discussion and Analysis

Offering the highest quality in the product

Penetrate the consumer's mind and leave an imprint brand is the goal of any marketing department, but that destiny has different ways, and one of them is to associate our brand image of quality, so that just think it. The client does not need to bring you more information. There are customers who want the best and only the best, and if we take captive customers and we addicted to our brand (Rogers, 2001).

Focus on niche markets

Another way to guarantee success is to focus on niche markets. Yet we see as many businesses today still are not aware that such an approach exists and try to sell worldwide, managing not to sell to anyone. If we try to offer a product that pleases and is chosen by all ages, both sexes, all social strata, etc.., We guarantee you will never get anyone to buy, it is obvious that they have the same tastes, preferences or needs a university student, a housewife, a construction worker or a retired foreigner coming to live in our country to enjoy the weather and the beach (Perrault, McCarty, 2002). Packaging manufacturer Tetra ...