MARKETING STRATEGIES

Marketing Strategies

Marketing Strategies

Outline of the Paper

The main purpose of this research essay is to identify different marketing strategies in order to select a target market.

Discussion

Target marketing tailors a marketing mix for one or more segments identified by market segmentation (Helton, 2005). Target marketing contrasts with mass marketing, which offers a single product to the entire market.

Two important factors to consider when selecting a target market segment are the attractiveness of the segment and the fit between the segment and the firm's objectives, resources, and capabilities.

Attractiveness of a Market Segment

The following are some examples of aspects that should be considered when ...