MARKETING STRATEGIES

Marketing Strategies of Denman Hairbrush and Cladeboye Yoghurts

Marketing Strategies of Denman Hairbrush and Cladeboye Yoghurts

Introduction

Marketing is an inevitable and essential element for any business organization. Without effective and efficient marketing strategy, there is no business which can grow and develop in the market. All of the leading business organizations invest their massive amount of budget in marketing their services or products in order to enhance their performance and productivity. Through effective and strategies marketing plan and marketing strategy, organizations gain a competitive and leading standing within the entire market (The Beauty Industry Report, 2013, Pp.1-2). All of the leading and dominant business organizations are making their all possible efforts in making their marketing strategy effective and efficient in order to increase their customers. The effective marketing helps in finding out that what services or products are required by customers today as well as in the future. In addition to this, business organizations provide those services or products to their consumers at such price which provides profit for their business (The Beauty Industry Report, 2013, Pp.1-2).

Marketing strategies are developed for many reasons along with the purpose of selling. Modern strategies and techniques of marketing focus very evidently on the consumers and always observe its business operations according to their perception. Business organizations analyze and assess the needs of the business in order to satisfy the customers completely. Such business organizations which are market-driven usually change their services or products according to the need of their customers (The Beauty Industry Report, 2013, Pp.1-2). For becoming most profitable business organizations, these organizations are required to stay committed to effective and efficient marketing strategies. Business organizations enhance and improve their marketing strategies through comparing their marketing strategy with that of their competitors. In this way, they develop effective and helpful marketing plan or strategies for supporting their business. In order to make their marketing strategy effective and efficient, business organizations make every possible effort to identify the needs and demands of their consumers. Ineffective marketing plan or strategy leads to decline in the profits of business and they required a highly effective and efficient marketing strategy for regaining their position and revenue within the market (The Beauty Industry Report, 2013, Pp.1-2).

This paper will highlight the marketing strategies which are being used by Denman Hairbrush and Cladeboye Yoghurts which are considered to be local companies. This paper will help in identifying such strategies which must be adopted in order to make their marketing plan efficient and effective (The Beauty Industry Report, 2013, Pp.1-2).

Discussion

Denman Hairbrush and Cladeboye Yoghurts like other business organizations are struggling to make their marketing mix and marketing strategy effective and efficient in order to play a leading and dominant role in the market. They are continuously involved in improving their marketing strategies for obtaining a dominant and appreciable standing within the market. Both of the companies are acquiring competitive marketing strategies for supporting and enhancing their business performance and productivity. These companies are struggling to achieve such competitive ...