Marketing Research Methods

Task 1: Satirical Representation of the Market Research Industry: Telemarketing

The market research industry uses various methods and strategies of advertising the products and services. There has been a trend of using telemarketing approach for the publicity of the products or services they want to offer their consumers. These companies intend to approach their customers with the use of direct marketing. The salespersons make calls on the phones of people for providing them awareness and access to their products. Moreover, the approaches of web conferencing are also used in this regard (Mehra, 2009).

The ironic fact about the telemarketing approach is ...