Marketing Research & Consumer Behavior

Marketing Research & Consumer Behavior

Marketing Research

Definition

Marketing research is a very important part of the entire marketing system. It is the systematic approach towards identifying the problem related to the product or service, and on that basis conducting a research for collecting, recording, and evaluating the data related to those issues, to finally come up with a solution (Beri, 2007).

It is different from that of Market Research. Where market research is just the research of a particular market, marketing research is much a broader term which not only includes market research but also research about products, advertising, distribution ...