MARKETING REPORT

StateRoom Marketing Report



StateRoom Marketing Report

Introduction

StateRoom believes in working closely with manufacturers, suppliers, designers and other professionals. Examination of these different stakeholders to join in to come up with innovative ways to reduce costs so that they can be transferred to customers. The client base consists of people who are actively looking for the best price / performance ratio in its products. Consequently, we can deduce that the StateRoom sells furniture and home accessories for the wise but not for the rich. "The company is looking for solutions at every stage to help minimize costs and provide added value - the design, manufacture, transport, etc. Today, the StateRoom is one of the largest volume furniture chain with total sales of over $ 4 billion. The StateRoom has more than 131 stores spread over 29 countries worldwide.

ENVIRONMENTAL SCAN

The StateRoom has a very conservative policy with respect to internationalization. As a rule, they never enter a new market with its own retail network. Instead, the supplier relationship with the host country shall be so StateRoom presence to be there either wholly owned subsidiaries, or afterwards through franchising. StateRoom Middle East, in connection with the Al Futtaim group, can be regarded as a strategic risk reduction approach, in which Al Futtaim gives the StateRoom a valuable contribution to political, legal, cultural, financial and other issues that pose both opportunities and threats to the StateRoom.

Understanding the market and the more competitive forces that exist in the market, it is very important, and every market the company will certainly look into this to try to turn it to their advantage. In the home furnishings market in the UAE, the majority of the market was invaded by small local brands, which produce and sell furniture made here or something from the Far East. The remaining shares of the market lies in the hands of larger establishments such as Marlin Furniture, Home Centre, one, ID Design, ChenOne and coupe. However, not all of them will be seen as direct competitors, as they vary in size, range and price. One of them, ID Design and ChenOne, for example, more luxuriously furnished supplies to the crowd of society to the market. StateRoom management does recognize the Home Centre and Pan Emirates, as their direct competitors, simply because they operate at about the same topics as the StateRoom, but seems to be relatively cheaper. As part of its competitor audit, identifies the main StateRoom of the factors necessary for success in this industry, and then compares it with their competitors on the same grounds.

Focus on Customer Needs

Most manufacturers design the product and then try to figure out a way to sell it at a bargain price for customers. The StateRoom is proud of its marketing orientation to provide a "client" plays the leading role in its product design. The StateRoom is actually hosts product strategy council, which consists of travel managers who monitor consumer trends and to establish client priority in the production of furniture and interior ...