MARKETING REPORT

Marketing Report

Marketing Report

The Brief

Social media events provide people with an opportunity to connect and harmonize their connections with other members of the community. They bring people from diverse background closer and engage them for the greater good of the society (FUCHS 2012, pp. 383-391). Literary events can be engaging social events as they allow people to stay connected with the new publications and developments in various fields in literature. Moreover, the youth needs to develop a taste for literature as it helps them to equip themselves with the knowledge and skills required to excel in their professional careers. This social activity focused on providing an opportunity for the organizers to put bums on the seat by arranging two social events focusing on poetry. Preferably, the event was to provide a free night of entertainment to the attendees.

Role and Research

The team decided to fulfil the aims of the event by targeting the 16-18 years old students in the area around Barnet (PETERS & SPARROW 1994, pp. 4-V). In such events, there is a lot of planning and managing that takes place in order to ensure that the spectacle can take place in accordance to the blueprint. For this purpose, our team decided to assign various roles in order to differentiate the responsibilities among the team members. I was given the task of organizing the resources required to get the job done. This task was assigned to me because the team required a person who was resourceful and could coup with the change in specifications without taking way too much pressure. Moreover, when it comes to managing social events that bring together large audiences like in “bums on the seats”, there is a large risk that things might go out of hand. Therefore, distributing the power and assigning various tasks among team members is the most important ingredient. The tasks were distributed based on the skills and expertise of the member.

The team started off by determining their target audience as it was essential before devising the resources for attracting large number of events. The marketing and advertising campaigns would not have worked if the team had no clear target audience. This helps the team to focus on the needs of the audience and design its messages and packages in accordance with the requirements of the target market. In our case, we decided to target the 16-18 years old who were studying in more than 20 colleges and six forms around the selected location for the grand event. The colleges were selected based on the following factors:

Proximity: Since the students were going to participate in the event at the university, the students living in close proximity to the university were more likely to be interested in the event than students who would have to travel large distances to reach the venue. (KIDD 2011, pp. 64-77)

Approachability: The event organizing team had to communicate and collaborate with the administration of the colleges as well as six forms in order to get a better response ...